To create a performance campaign about car insurance, which you can do online in 5 minutes.

You always remember car insurance out of the blue. You're driving, lost in your thoughts, and then bam: what if you get pulled over and they ask about it? When does it expire? Suddenly, your head's spinning until you pull over to check the date. If it's time to renew, you can just do it in 5 min online right there on the side of the road.

Since the main communication channels for the campaign are digital, we realized after shooting the cinematics during the concept phase that filming on an iPhone would be enough, and our skills would be sufficient for production. We just invited a frame-by-frame animator and an illustrator to create the lettering.

2024

Creative and production producer

Banda