Videos
Task
Idea
Realization
Year
Role
Agency
As you may have noticed, each card has its own unique illustration. For each feature, we designed an artifact—just like in collectible cards—to visually represent it. First, we brainstormed potential attributes, then generated them in Midjourney, and finally, quickly redrew them to match the client’s style.
15 sec collection
Videos
6 sec collection
Superpower cards
monobank
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Task
Idea
Realization
Year
Role
Agency
Create a performance campaign as a set of creatives, including videos and static assets, designed for different messages about mono features but unified by a common format. This format, in turn, should reinforce the perception of monobank as a simple, clear, and convenient bank.
We viewed mono’s numerous features as a kind of superpower for the bank. So, we decided to create a set of monobank collection cards, each illustrating and explaining a specific feature that they have.
To ensure that viewers grasp the message within six seconds, we designed it as an animated poster that immediately presents all the essential information. On the cards, you’ll see the cat—Monobank’s mascot—who represents the customer and also serves as the narrator of our features.
In the 15-second videos, we decided to reinforce these features with voiceovers. To do this, we transformed the cat’s icon into recorded video messages from Monobank employees—because who better to explain Monobank’s features than the people who know them best?
2024
Creative and production producer