Task






Idea







Realization
























Identity




















Radio



















Year

Role

Agency

Team





Awards
Task

























Idea



























Realization























Identiry





































Radio






























Year



Role



Agency



Team















Awards
To cut through radio information noise, we recorded whisper-style audio spots that forced listeners to focus and created a distinctive sonic signature.
The visual identity was unified by a storm cloud metaphor symbolizing drones being destroyed, creating a strong recognizable campaign world across all materials.
OKKO
More cool works soon. Follow me on
DRONOPAD
Develop a sustainable fundraising campaign for one of the largest Ukrainian fuel retail networks OKKO to support the “Dronopad” project of Come Back Alive — a Ukrainian foundation that supports the military through systematic fundraising.
The challenge was to move military fundraising beyond one-time emotional spikes and build a mechanism that could generate stable monthly donations of 20 million UAH while keeping audience engagement high.

Military fundraising campaigns usually start strong but quickly lose momentum. So instead of treating donations as a communication outcome, we treated the campaign as a digital product with game mechanics. We designed Dronopad as an interactive living system where every refueling turned into a purposeful contribution. The core metaphor was simple — more fuel means more support for drones. Donations were transformed from a one-time gesture into a repeatable ritual.

We integrated a game inside the loyalty app Fishka. Every PULLS refueling activated progress toward the Dronopad fund — turning everyday fuel consumption into micro-donations. To strengthen motivation and repeat engagement, we introduced a reward system and animated in-app interactions that visualized campaign progress.